Simplify your messaging
The Homepage Overhaul
without sacrificing your impact
Hi. I’m Alex James.
My process elevates B2B brand messaging & turns it into razor-sharp homepage copywriting.
“Alex is simply brilliant.
There’s no other way to put it.”
- Philip Maymin, co-founder @ Analyticsbet
The simple truth:
You’d get more leads if people actually understood the value you’re offering.
The solution is
a crisp homepage
which makes 3 things clear:
✅ What you do
✅ What they get out of it
✅ Why choose you vs anyone else
The Homepage Overhaul
sets the tone for your brand
“Fivefold. After rolling out Alex’s page structure & copy, our demo bookings
increased fivefold.”
- Jack Maddalena, founder @ Naurt
🛠️ What we’ll do
Over 5 snappy workshops we’ll:
1. Refine your positioning strategy.
2. Turn that strategy into messaging.
3. Turn that messaging into copywriting.
What you’ll get
- A Razor-Sharp Positioning & Messaging Strategy
Including your one-liner, elevator pitch, and sales narrative.
- A Tailored Homepage Wireframe
so you can see how it’ll look when it’s live. Designed in Figma.
- Clear Homepage Copywriting
that’s persuasive (but not pushy).
Before & Afters
Before: Fuzzy messaging
After: Focused copywriting
“Engaging Alex to work with us on our corporate sales deck was one of the best investments we’ve made as an organisation .”
- Rhiahne Ralph, Head of Corporate Partnerships, Make-A-Wish
Before: All about the product
After: All about who it’s for
“We had to make a lot of decisions when launching. Working with Alex was easily our best call.”
- Ari Savitsky, co-founder
Before: Jack of all trades
After: Master of one
Before: Generic promise
“We worked with Alex to get our value prop locked in & sales deck written. We used it to secure $150K worth of deals in the next few months.”
After: Specific outcome
- Tom McMillan, agency CEO
Before: “Tell us what to do..”
After: “Here’s what we’ll do for you.”
Who I work with
(and who I don’t)
I’m a good fit for:
- Professional services
- Boutique firms
- SaaS
But not:
- luxury goods
- e-commerce
- B2C
_
FAQ
🤝
This is a Done-With-You service
Together, we’ll refine your positioning, workshop your messaging, and
write your homepage copy.
(because completely outsourcing
this stuff would be nuts)
📅
It takes 2 - 3 weeks
I’ve found that 2 sessions
per week is ideal.
(It keeps the insights fresh
and the momentum up)
👨👩👧👦
No more than 5 people
For best results, a tight team of
1 - 5 people is recommended.
(because when everyone adds a colour - the result is always brown)
🕒
Workshops go for 2.5 hours
These are focused sessions
with snappy exercises that
create strong outcomes
(no “blue sky brainstorming”)
Most marketing problems are copywriting problems in disguise.
❌ “tackling complexity”
❌ “strategic solutions”
❌ “all-in-one”
This is vague & generic.
Being vague creates confusion.
Being generic creates skepticism.
That’s why specific & opinionated homepages generate warmer, higher-quality leads
- and more of them.
But hitting that sweet spot of
informative-but-not-overwhelming
is only possible when you have:
✅ sharp positioning,
✅ a strategic point-of-view,
✅ and crystal clear copywriting.
That’s why I help B2B firms nail those 3 elements and display them where they
matter most - your homepage.
Fill out the form and I’ll be in touch.
Oh.
Well, if you scrolled this far down I guess you should:
and/or