Find your message.
Upgrade your copy.
Make sales easier.

Find your message.
Upgrade your copy.
Make sales easier.

Find your message.
Upgrade your copy.
Make sales easier.

I help B2B businesses articulate what they do & how they do it so they can get more leads & make sales easier.

I help B2B businesses articulate what they do & how they do it so they can get more leads & make sales easier.

“We worked with Alex to get our value prop locked in & sales deck written.
We used it to secure $150K worth of deals in just a few months.”

“We worked with Alex to get our value prop locked in & sales deck written.
We used it to secure $150K worth of deals in just a few months.”

Tom McMillan,
CEO, maslo.ai

Tom McMillan,
CEO, maslo.ai

How I work:

Your message matters most.

Most copywriting just uses alternative words to say the same thing as everyone else.

This doesn’t work.

Because there’s only one way to meaningfully differentiate a brand:

Figure out what your competitors are not saying … that your prospects need to hear.

That’s your message.

That’s what I help with.

“If you don’t have a competitive edge, don’t compete.”

My done-with-you approach will:

  1. clearly articulate your competitive edge,
  2. use it to create educational messaging, and;
  3. turn it into clean, persuasive copywriting.

Collaboration, not frustration.

 

 

No branding fluff.

Your prospects don’t care about your “brand values”.

They care about what you can do for them.

So we’ll take your knowledge of your business, your market, your buyer…

combine it with my expertise in copywriting…

and, together, craft words that sell.

 

No homework.

A typical consultant will find a way to put the hard work back on you.

A typical freelancer will do the hard work… but you’ll have to fix it up.

Neither of these approaches are worth it.

That’s why my process takes the best parts of both.

We’ll do the strategic positioning & messaging work and the punchy copywriting – together.

And it’s all conducted live, via Zoom,
with a firm ‘no homework’ policy (you’re busy enough).

 

No cringey copy.

Your prospects aren’t looking for a new best friend.

They’re looking for a solution to their problems.

So if you want to treat your prospects like rational adults, not children with money, we’ll work well together.

 

“We had to make a lot of decisions when launching our brand.
Working with Alex was easily our best call.”

Ari Savitsky,
Growth Marketer,
Thera

Compatibility

Compatibility

I’m a good fit for:

  • Professional services
  • B2B tech

But not:

  • Luxury goods
  • E-commerce

Compatibility

I’m a good fit for:

B2B SaaS businesses
Professional services businesses

 

But not:

Luxury goods
e-commerce brands

“Working with Alex was one of the best investments we’ve made as an organisation.”

Rhiahne Ralph,
Head of New Corporate Partnerships,
Make A Wish Australia

Rhiahne Ralph,
Head of New Corporate Partnerships,
Make A Wish Australia

5,000+ downloads
“This was solid gold.”
⭐⭐⭐⭐⭐

Yours for free:

The 10 Laws Of Writing Persuasively
without it feeling gross

Get the 10 copywriting techniques I use to create interest & action.

Let’s see if working together makes sense.

Fill out the form and I’ll be in touch.